Investing in Lower Middle Market Growth

Our limited partners are accredited investors looking to invest personal capital in this asset class, which offers highly-attractive returns but is difficult for non-institutional investors to access. If that’s you, Fund II is open now.

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The Opportunity

Niklas James, Max Lummis, Will Smith

Minds Capital was founded in 2023 by Niklas James, Max Lummis, and Will Smith, three partners embedded in the world of independent sponsors (also known as "entrepreneurial private equity"). The partnership combines deep dealmaking expertise and financial diligence horsepower with a popular media platform.

The firm‘s investment strategy focuses on gap equity for independent sponsor-led acquisitions of businesses in the lower middle market. High-quality, high-volume deal flow enables Minds Capital to invest in a dozen such acquisitions each year. For accredited investors who join Minds Capital as limited partners, this is an opportunity to invest in a diversified basket of acquisitions in a fast-growing sector of private equity where returns are considerably higher than PE overall.

Track Record

Minds Capital Fund I began deploying capital in early 2024 at a pace of roughly one commitment per month. Investments have spanned industries, from healthcare to business services to software to manufacturing.

As of December 1st, 2025, Fund I has committed to 17 deals. The average EBITDA at close across these acquisitions is $4.2m, while the average valuation is 5.1x.

Learn More: Track Record

Recent Investments

DVG Partners, led by Jeff Reamer, closed on Madden Media, a digital marketing agency servicing local tourism boards (i.e., Visit Colorado). The long-time CEO of Madden contacted Jeff, who specializes on positioning veterans as business operators, to buy out the former owners. We have known Jeff for several years and are hugely impressed with him. On this deal we loved that Madden owns its niche and that the already-successful CEO is the driver behind this acquisition.

Jeff Reamer
,
DVG Partners

DVG Partners, led by Jeff Reamer, closed on Madden Media, a digital marketing agency servicing local tourism boards (i.e., Visit Colorado). The long-time CEO of Madden contacted Jeff, who specializes on positioning veterans as business operators, to buy out the former owners. We have known Jeff for several years and are hugely impressed with him. On this deal we loved that Madden owns its niche and that the already-successful CEO is the driver behind this acquisition.

Jeff Reamer
,
DVG Partners

DVG Partners, led by Jeff Reamer, closed on Madden Media, a digital marketing agency servicing local tourism boards (i.e., Visit Colorado). The long-time CEO of Madden contacted Jeff, who specializes on positioning veterans as business operators, to buy out the former owners. We have known Jeff for several years and are hugely impressed with him. On this deal we loved that Madden owns its niche and that the already-successful CEO is the driver behind this acquisition.

Jeff Reamer
,
DVG Partners

DVG Partners, led by Jeff Reamer, closed on Madden Media, a digital marketing agency servicing local tourism boards (i.e., Visit Colorado). The long-time CEO of Madden contacted Jeff, who specializes on positioning veterans as business operators, to buy out the former owners. We have known Jeff for several years and are hugely impressed with him. On this deal we loved that Madden owns its niche and that the already-successful CEO is the driver behind this acquisition.

Jeff Reamer
,
DVG Partners
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Jeffrey Reamer

Jeff Reamer and Madden Media have completed the acquisition of Karsh Hagan, a Colorado-based digital marketing agency serving leading state, city, and regional tourism boards. With decades of industry experience and strong client relationships, Karsh Hagan is a highly strategic add-on that deepens Madden’s presence in the $1.25B destination marketing ecosystem. Minds Capital is an equity investor in this transaction, which strengthens the combined platform and accelerates its path toward a market-leading position.

Jeffrey Reamer
,
DVG Partners
Mike Sutton

Guideboat Capital Partners, led by Mike Sutton, has acquired P3CA, a cost-reduction consulting firm that helps businesses lower recurring operational expenses through shared-savings audits across utilities, telecom, waste, and more. Founded in 1991, P3CA operates a scalable, asset-light franchisor model and benefits from a large, durable TAM. Minds Capital is an equity investor in the deal, building on our long-standing relationship with Mike through prior partnerships.

Mike Sutton
,
Guideboat Capital Partners
Thomas Ince

LP First Capital, led by independent sponsor Thomas Ince, has acquired Icon Restoration, a Michigan-based rapid-response home restoration business specializing in fire, water, mold, and storm damage. Icon is a strong platform in a large, fragmented sector, known for seamless insurance coordination and high-quality emergency work. Minds Capital is an equity investor in the deal, which LP First specifically opened to us to begin a long-term partnership.

Thomas Ince
,
LP First Capital
Bart MacDonald

Bloom Equity, led by Bart Macdonald, recently closed a carve-out acquisition of DTC, a global cyber security consulting and testing firm specializing in regulatory compliance, breach resilience, digital privacy, and penetration testing. The company operates across the UK, Ireland, Japan, and the US, serving primarily mid-market organizations with recurring regulatory needs in a rapidly growing sector.

Bart MacDonald
,
Bloom Equity Partners
CiCi McMullen

Alpine Crest Capital, a privately held investment firm with an entrepreneurial, long-term approach, recently closed a majority investment in HerScan. This is a nationally recognized, innovative healthcare company that provides convenient, affordable ultrasound screening services for the early detection of breast cancer. Minds Capital is an equity investor, and this opportunity was a referral by someone in our network.

CiCi McMullen
,
Alpine Crest Capital

Fund II

Building on the momentum of Fund I, Minds Capital will open its second fund in the back half of 2025. The gap-equity strategy will remain the same, though the check size of investments will grow. Deal flow has grown since launch in 2024, and we expect that to continue as awareness of our value proposition spreads among the community of independent sponsors.

How to join

If you are an accredited investor interested in learning how to participate in Fund II, join an upcoming office hours with Minds Capital general partner Niklas James, who explains the details and answers your questions during a live one-hour session.