Nick Huber: From 400k Followers to $52m Deal
Serial entrepreneur Nick Huber turned a grueling college moving startup into a self-storage real estate empire. By mastering remote work and offshore labor, he cut payroll costs by 70%, lifted sales conversion rates by 35%, and built a defensible operating moat. Chronicling his playbook on Twitter earned him 400,000 followers, and he used that influence to acquire and grow Somewhere.com for $52m.
Nick Huber built his career in the trenches. His first company, Storage Squad, offered pickup & delivery services to college students—a logistically intense, physically demanding business that gave him a crash course in operations. After scaling it across dozens of campuses, he shifted his focus to self-storage real estate. He launched Bolt Storage, eventually growing it to 63 properties and over 15,000 units.
Instead of hiring exclusively in the US, Huber leaned into offshore talent. His team now spans Colombia, South Africa, Egypt, and the Philippines. He runs his real estate private equity firm on just $1.5 million in annual payroll, where his same-sized competitor spends $5 million. Moving his sales team to South Africa increased conversion rates from 32 percent to 41 percent. His remote-first model does more than reduce expenses; it improves output.
Sharing those insights publicly became its own asset. Through transparent threads and tactical breakdowns, Huber built a loyal Twitter audience of 400,000 followers. He generated copious leads for Support Shepherd (later rebranded to Somewhere.com) an offshore recruiting agency that he used to build his own team. His tweets became one of the company's largest customer acquisition channels.
In 2024, he acquired majority control of Support Shepherd, now rebranded as Somewhere.com, in a $52 million transaction. He structured the deal with a mix of equity (in part sourced via social media influence) and a creative seller note, raising his personal stake to nearly 40%. Interestingly, larger investors in his cap table pay a lower carry (20%) than the retail investors (30%). The company now anchors his global hiring thesis and marks his boldest move yet.
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